Use your own #EndangeredEmoji helps social campaign

WWF has launched its first ever emoji-based fundraising campaign to help support the organisation’s work to protect precious species and their habitats.  The launch of the campaign, which has been run on Twitter, come just ahead of Endangered Species Day on Friday 15 May.
Adrian Cockle, Digital Innovation Manager at WWF International said: “When it comes to fundraising, giving people a simple way to donate is key. By using one of the world’s biggest social platforms to highlight endangered species, we’re hoping to raise vital funds for their conservation as well as raising awareness globally.”

The idea for the #EndangeredEmoji campaign was sparked by the discovery that 17 characters in the emoji alphabet represent endangered species. WWF is seeking to translate the popularity of these characters into donations. Emoji have been used over 202 million times on Twitter since they were integrated into the platform in April 2014. The number is increasing daily.

Spider monkey Giant panda Asian elephant Galapagos penguin Antiguan Racer snake Bactrian camel Tiger Sumatran tiger Green turtle

Amur leopard Siamese crocodile Bluefin tuna Blue whale Western gray whale African wild dog Lemur leaf frog Maui’s dolphin

In my opinion, this emoji alphabet is the best idea ever. The standardized set of digital pictograph characters will be used in communication globally, contain the following characters which represent endangered species. Young people will not be in difficulty if they want to send emoji to show when they are travelling to somewhere where endangered animal live. Emoji is the first global language and with this people all over the world can get involved in protecting our earth and the animals we share it with.


Reflection based on http://wwf.panda.org/wwf_news/?246650/WWF-turns-tweets-to-donations--with-EndangeredEmoji-social-campaign